The word ‘Sondor’ is defined as “the realisation that each person lives a life as vivid as your own”

i.e. nobody is thinking about you - the fear of failure is actually just the fear of embarrassing yourself in front of others. 

 

Values 

All the pieces are genderless. Metal and gemstones are simply products of the earth - the concept of gender is not relevant in this space. 

Sustainability is at the heart of the brand. Dropping the baggage of the jewellery industry.

All of our metals are fully recycled and locally sourced. 

All of the pieces are handmade to order.

 
How it started

During the 1st COVID lockdown, failing to find a pearl infinity ring anywhere online at the time, the founder (Murtz) bought all the raw materials needed and started learning how to make jewellery. 

Hundreds of awful rings and necklaces later, the pearl collection was developed. 

Murtz then studied jewellery manufacture at the British Academy of Jewellery in London. After graduating, the melted silver collection was developed.